Nuts and bolts of coupons

02/27/2003 | Star Tribune (Minneapolis-St. Paul, Minn.)

While only 1.5% of coupons are redeemed, most manufacturers say it's worth it because it's also a form of advertising. Consumers may forget the coupon but purchase an item anyway because they recall seeing the coupon ad, says Supermarket Guru editor Phil Lempert.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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