Solae uses humor to sell people on soy

02/27/2004 | NYTimes.com

The Solae Company hopes a series of "absurd" television commercials will help shoppers identify their brand of soy protein additive in products like V8 smoothies and Snapple-a-Day beverages. The ads, created by Ogilvy & Mather Worldwide, feature blind taste tests between obviously protein-rich foods like salmon and packaged products containing Solae soy additives.

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