Column: PayPerPost comes at too high of a cost

02/27/2007 | MediaPost Communications

Marketers are better off investing their time -- and money -- in approaching bloggers directly to support their products, rather than using a service like PayPerPost, whose placement within editorial copy diminishes both the blog and the sales pitch, according to David Berkowitz, director of emerging media at 360i. "When PayPerPost's advertisers hire consumers to write the copy and post the link, it's clearly not in the spirit of consumer-generated media, even if in some way it counts as a technicality," he writes.

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