Shop: Super Bowl poll reason for CareerBuilder review

02/27/2007 | Advertising Age (tiered subscription model)

Cramer-Krasselt has opted to resign from the $60 million CareerBuilder account, instead of joining a review reportedly spurred by its Super Bowl spots failing to make the top 10 of a USA TODAY poll. According to the Chicago shop, its award-winning chimp campaigns powered CareerBuilder past and resulted in a big increase in sales. CareerBuilder declined to comment.

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