Advice: Attracting customers to a niche Web site

02/27/2008 | CNNMoney

Fortune Small Business columnist Shara Rutberg has found expert advice for a small business that helps those serving in the military find housing when they are relocated to new bases. One expert suggests identifying potential sellers through research and using a direct-mail postcard campaign to drive them to the company's Web site. Another expert advises having a special part of the site devoted to what the seller needs to know.

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