Keep brand alive by rethinking your company

02/27/2008 | Manage Smarter

Companies need to define and re-imagine their brand in order to keep the emotional connection with customers that is so essential for success. Some tips for re-evaluating and updating your business are knowing yourself and remembering the company's original concept; differentiating yourself from the competition; looking at what people really get out of the solution you offer; and challenging yourself to evolve.

View Full Article in:

Manage Smarter

Published in Brief: