Pitchman Jackie Moon praises Old Spice

02/27/2008 | Los Angeles Times (tiered subscription model)

In the new sports comedy "Semi-Pro," Will Ferrell plays a 1970s-era basketball player. To help promote the film, Ferrell is doing ads for throwback brand Old Spice -- but as the character Jackie Moon. The actor reportedly performed extemporaneously in ads for the Procter & Gamble-owned brand, spouting lines like, "Don't smell like a turtle cage."

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