Report: Wal-Mart used mobile texting in hush-hush test

02/27/2008 | Dealerscope

Wal-Mart sent promotional e-mail messages to consumers' mobile devices over the holiday season in a test that reached hundreds of thousands of customers, according to an Internet report. In the research, which Wal-Mart reportedly kept secret, the company sent messages about short-term sales and gained some insight into what consumers liked and objected to in the e-mails.

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