Targeting isn't just for the Internet

02/27/2008 | Advertising Age (tiered subscription model)

Interpublic Group-owned media buyer Newspaper Services of America is rolling out an analytical tool that helps advertisers target preferred audiences with print ads. The service could help advertisers economize print ad buys by purchasing ad space or placing inserts in editions zoned for particular neighborhoods.

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Advertising Age (tiered subscription model)

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