Even Uncle Ben likes whole-grain rice

02/27/2009 | Brandweek

Uncle Ben's Boil-in-Bag products are nothing new for Mars -- they've been around since the 1980s -- but the company will introduce its first whole-grain item. The Whole Grain Brown Rice product includes 48 grams of whole grains, the daily amount that the U.S. Department of Agriculture recommends.

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