Kia targets young cable viewers with Soulful campaign

02/27/2009 | Brandweek

Kia Motors America is ready to roll with a new ad campaign for its Soul crossover vehicle that will debut April 1 on younger-skewing cable nets such as MTV, Comedy Central, Discovery Channel and Adult Swim. "Because we're going after the younger demo, we're doing quite a bit of cable," said Tim Chaney, director, marketing communications, KMA. The campaign officially kicks off today, with a 60-second ad that will play in cinemas.

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