Accentuate the positive to create effective content

02/27/2012 | MarketingSherpa

Good and effective content creation does the most to improve search-engine optimization, but it's not easy, writes Daniel Burstein. A MarketingSherpa study shows that strategies such as writing metatags is far easier, but 20% less effective than content marketing. Focusing on how a customer problem can be solved will help you create useful, positive content related to your brand.

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