Feeding the millennials means a diverse menu

02/27/2012 | QSR Magazine

One size does not fit all when it comes to feeding the millennial generation, an ethnically diverse group that craves authentic diversity when it comes to dining, writes Marc Halperin. Unlike earlier generations, millennials have more first-hand knowledge of global cuisine. "If a sandwich is billed as a Vietnamese banh mi, they expect it to look, feel, and taste like an authentic banh mi."

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