Global ad spending to outpace U.S. growth this year, firm predicts

02/27/2012 | BtoB Magazine

Global advertising spending is projected to increase 4.9% this year, reaching a total of $465.5 billion, Strategy Analytics predicts. U.S. ad spending is expected to increase 2.7% this year, reaching $152.1 billion, compared with Europe's 3.7% growth rate.

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