Novo Nordisk is airing commercials on Spanish-language television stations Univision, Telemundo and Telefutura for its FlexPen insulin products. The campaign, by Cult Health and DMG Solutions, also includes a website and paid search. The effort targets the growing number of Hispanics who have type 2 diabetes. A Novo Nordisk survey found awareness of insulin-delivery devices among Hispanics with diabetes who use insulin is just over 15%.
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