Novo Nordisk reaches out to Spanish-speaking diabetes patients

02/27/2012 | Medical Marketing & Media

Novo Nordisk is airing commercials on Spanish-language television stations Univision, Telemundo and Telefutura for its FlexPen insulin products. The campaign, by Cult Health and DMG Solutions, also includes a website and paid search. The effort targets the growing number of Hispanics who have type 2 diabetes. A Novo Nordisk survey found awareness of insulin-delivery devices among Hispanics with diabetes who use insulin is just over 15%.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Sr. Medical Device Reimbursement Specialist - Regional
Alcon
Fort Worth , TX
Assistant General Counsel/Senior Corporate Counsel - Healthcare Law Group
Genentech
94080, CA
Clinical Trials Agreements Specialist (209955)
The Henry M. Jackson Foundation for the Advancement of Military Medicine Inc.
Rockville, MD
SAFETY, HEALTH, and ENVIRONMENTAL (SHE) REGIONAL SPECIALIST
Matheson Tri-Gas, Inc.
Newark, CA
MANAGER MEDICAL GAS COMPLIANCE AND SAFETY
Matheson Tri-Gas, Inc.
Houston, TX