Opt-out button won't halt all data collection, experts say

02/27/2012 | New York Times (tiered subscription model), The

The Obama administration's plan for an online-privacy "bill of rights" won't prevent online advertisers from gathering and using consumers' data, experts say. The plan will see a "do not track" button added to browsers, but many publishers and search engines will be allowed to sidestep the opt-out feature to serve up customized content to their users. "'Do Not Track' is a misnomer," said Stuart P. Ingis of the Digital Advertising Alliance. "This is stopping some data collection, but it's not stopping all data collection.”

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY