Smart marketers know their audience's schedule

02/27/2012 | ViralBlog

Social media marketers need to be attuned to their audience's schedule to maximize the return on each post or tweet, Neil Draper writes. That means scheduling social content for times when your audience is most likely to be receptive and in a position to respond to calls to action. "Around noon ask your audience a question and they are prone to react, in the evening supply them with some information or an offer that rewards them for being a fan ... they will be more likely to share," Draper writes.

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