Wall Street awaits Facebook event for ad cues

02/27/2012 | Los Angeles Times (tiered subscription model)

Facebook is expected to introduce new advertising initiatives at an event in New York this week. Wall Street is watching the company closely to see whether it can create a mobile-advertising model and live up to its $100 billion valuation. Vertere Group's Tim Hanlon says, "There is a romance budding between the marketing and advertising community and Facebook," but they're not ready to tie the knot yet.

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