Why Web marketers shouldn't guilt-trip new mothers

02/27/2012 | eMarketer

First-time mothers feel anxious and guilty about buying anything less than the best for their new baby, but online advertisers shouldn't try to guilt-trip moms into buying their products, according to a Kelton Research study. It's more effective to use expert opinions and social-network recommendations to reassure moms that they're making the right choice, explains report author Sandra Gordon.

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