Worried new moms go online with their questions

02/27/2012 | eMarketer

New mothers come up against a wealth of conflicting online advice for their parenting questions, creating an opportunity for advertisers, research finds. Mothers say they're most likely to be influenced by ads that contain research data or other information, testimonials from other moms and expert opinions, a Kelton Research survey finds. The company also found many Internet-using moms are willing to pay more for what they perceive as the best product for their baby in a variety of product categories.

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