Customer-first marketing makes the difference

02/27/2013 | B2C Marketing Insider

Using social media to promote your company can be challenging, and traditional media is still crucial in marketing. It can get overwhelming to understand how to shape your message on all the platforms available, but one thing is constant, writes Scott Anderson, marketing director at On Hold Company, and that's the customer. Successful companies shape their messages to the client, not the platform, he writes.

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