Retailers across the country are working to figure out where and how digital fits into the overall retail business model and how the technology is driving change, according to a recent Shop.org study and panel discussion. "Whether you call it cross-channel, omnichannel or integrated digital strategies, we see organizational issues as critical to how we move forward [and] how we see the modern retail organization evolving," said study co-author Jim Okamura.
A look at digital's role in the retail model
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