Pandora to reduce free play on mobile devices

02/27/2013 | New York Times (tiered subscription model), The

Pandora will limit free play of streaming music on mobile devices to 40 hours per month, due to the cost of royalties. "After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption," Pandora founder Tim Westergren wrote Wednesday in a blog post. More than three-quarters of its users listen to Pandora on mobile devices, according to the company.

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