Report: Digital rewards drive higher CTR than regular discounts

02/27/2013 | Mobile Marketer

An Ifeelgoods report said consumers are clicking through at a rate of 12 times more when offered digital rewards on Apple's iAd campaigns vs. regular discounts. Ifeelgoods' client 1800Flowers.com saw that kind of boost when it started offering iTunes credits in ads, and other retailers including Wal-Mart, Coca-Cola, Kimberly-Clark and L’Oreal are catching on. "You should give them what they want, which means the digital content. Then you can attract them," Ifeelgoods' Michael Amar says.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY