Taco Bell/ESPN college bowl QR campaign drew 225,000 scans

02/27/2013 | Mobile Marketing Magazine

The college-football-themed QR code campaign from Taco Bell and ESPN attracted more than 225,000 scans, according to Snipp Interactive, which worked on the campaign. The QR codes on Taco Bell packaging allowed fans to scan to for ESPN previews of upcoming games in the series. "This campaign should serve as a testament to the value and staying power of QR codes and should serve as a case study for marketers looking to effectively leverage mobile marketing," said Snipp CEO Atul Sabharwal.

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