Advisors face pressure to deploy social media

02/27/2014 | ThinkAdvisor

Financial advisors increasingly face pressure to interact with clients via social media. Experts agree that advisors should embrace this challenge. Hearsay Social CEO Clara Shih says that people "want highly personalized [online] interaction. All ultrahigh-net-worth and mass-affluent investors want communication that is just for them from a real human being."

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