Dove is promoting its new Dove Advanced Care deodorant with a campaign from Ogilvy & Mather that celebrates the armpit. TV ads will show women composing "an open letter to the armpit" in a bid to soften the image of a word many consider "dirty," said Nancy Vaznonis, a creative director at Ogilvy & Mather. One billboard ad, set to appear in New Jersey, tells residents that "[w]hen people call you 'the Armpit of America,' take it as a compliment."
Dove celebrates the armpit in campaign from Ogilvy & Mather
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|