Oscars offering a red-carpet moment for fans via Twitter

02/27/2014 | Mobile Marketer

For this year's Oscars, the Academy of Motion Picture Arts is seeking deeper engagement with fans by inviting them to submit and share via the Twitter hashtag #MyOscarPhoto their own photos of how they might look on the red carpet. "Sunday's joint initiative between the Academy, Livefyre and Twitter allows not only the Oscars to expand its social reach but also the celebrities whose photos will be tweeted," Livefyre CEO Jordan Kretchmer said.

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