PepsiMAX scares a naysayer with "Test Drive" sequel

02/27/2014 | Adweek · Jalopnik.com · Adweek/AdFreak blog

PepsiMAX used a disguised Jeff Gordon to scare the life out of a car salesman last year, but a few commentators complained that much of ad was faked. To combat the critics, PepsiMAX targeted Jalopnik writer Travis Okulski for a "Test Drive" sequel -- starring Jeff Gordon again as a cab driver gone wild. "I can say with total certainty that this second Pepsi Test Drive ad is unequivocally, one hundred percent, totally, absolutely real," Okulski writes of his experience.

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Adweek · Jalopnik.com · Adweek/AdFreak blog

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