Strategies for shaping your sales culture

02/27/2014 | Brooks Group, The

If you aren't careful, your sales organization will naturally develop its own culture, and it may not be the culture you would choose, writes Will Brooks, director of marketing at The Brooks Group. It's crucial to shape the culture of your organization by hiring top performers, offering effective coaching and implementing a solid sales process. "Either drive the direction of your sales culture or it's going to drive you," Brooks cautions.

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Brooks Group, The

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