Tumblr sets its sights on Hollywood

02/27/2014 | Mashable

Sima Sistani has been hired as Tumblr's first director of media to develop entertainment partnerships for the website with celebrities and media companies. Yahoo-owned Tumblr will try to tap into the elusive Hollywood ad money that has been slow to trickle in on social media platforms. Online represented just 2% of the $3.2 billion the motion picture industry spent on advertising in 2012.

View Full Article in:

Mashable

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA