Tumblr sets its sights on Hollywood

02/27/2014 | Mashable

Sima Sistani has been hired as Tumblr's first director of media to develop entertainment partnerships for the website with celebrities and media companies. Yahoo-owned Tumblr will try to tap into the elusive Hollywood ad money that has been slow to trickle in on social media platforms. Online represented just 2% of the $3.2 billion the motion picture industry spent on advertising in 2012.

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