U.K. BMW dealer installs virtual assistant

02/27/2014 | Digital Signage Connection

U.K. BMW dealer Sytner has installed a Tensator Virtual Assistant, a digital signage system directed by a virtual assistant called Lisa, to help launch the new BMW i3. "Marketers across the board are looking for new and captivating ways to engage with their target audience from the very beginning," said Ajay Joshi, head of media and technology at Tensator.

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