Pepsico quietly curbs ads aimed at children

02/28/2005 | Financial Times (free content)

The soft drinks and snack foods maker says it has quit advertising cola to children under 12 years of age and has voluntarily limited portion sizes in products bound for schools. "Our intent is not to just beat our chests and try to take credit for what we're doing. We're just quietly doing it because it's the right thing to do," said Irene Rosenfeld, CEO of Frito-Lay North America.

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