Report: Saatchi expected to retain General Mills account

02/28/2005 | Wall Street Journal, The

It appears Publicis Groupe agency Saatchi & Saatchi will retain the General Mills account, notwithstanding the recent resignation of 17 agency executives, 16 of whom worked on the General Mills account. Kevin Roberts, Saatchi's worldwide CEO, says the food marketer's account is "secure." The agency also reportedly is making attempts to lure back some of the departed staffers.

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Wall Street Journal, The

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