Commentary: Kids and media

02/28/2008 | Bloomberg Businessweek

Children who use digital media are bombarded by advertising and branded content, and according to Ypulse.com publisher Anastasia Goodstein, it's time for a new set of rules that govern the way marketers can target children in an "immersive" online environment. Goodstein advocates transparency in identifying branded or sponsored content, creating some sites for children with no advertising and a dialog between corporations and children's advocates.

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