Caribou Coffee campaign aims for more universal appeal

02/28/2010 | Star Tribune (Minneapolis-St. Paul, Minn.) · Brandweek

Caribou Coffee has unveiled a rebranding campaign that seeks to create a more modern and less regional look to the coffee chain. "We wanted to re-energize Caribou's existing values and strategic pillars in a more contemporary articulation," a Caribou executive said.

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Star Tribune (Minneapolis-St. Paul, Minn.) · Brandweek

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