Does your company make people happy?

02/28/2011 | Fast Company online

The recession didn't leave consumers in the mood to spend, so companies are trying to boost shoppers' morale by promising products that will make them happy, says Stanford marketing professor Jennifer Aaker. Focusing on happiness rather than cost or quality allows brands to use an emotional hook without sacrificing authenticity, Aaker argues.

View Full Article in:

Fast Company online

Published in Brief: