Configuring cars online drives marketing, data mining

02/28/2012 | Advertising Age (tiered subscription model)

Online car "configurators" are becoming an increasingly important tool for automakers, often supplanting the on-the-lot sale with a completed bid. BMW is taking configurator-built cars into the social media realm on Facebook, and Ford's Team Detroit is mining the data created by consumers crafting dream cars online.

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Advertising Age (tiered subscription model)

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