Google's direct-deals marketplace launches in April

02/28/2012 | Adweek

Google will finalize its ad exchange direct-deals market in April, the company announced at the IAB Annual Leadership Meeting. The feature will be "an interface for publishers and buyers to solicit, negotiate and execute fixed-price, fixed-inventory ... deals at scale," said Google's Karim Temsamani. Google is also integrating its purchase of Admeld into a development group to interact between buyers and sellers.

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