How magazine publishers fell for Pinterest

02/28/2012 | Adweek · Mizz Information blog

Pinterest has emerged as a major source of traffic for magazine brands, leading many to tout the site's power as a tool for search engine optimization and as a traffic generator. Still, experts warn that Pinterest may not be appropriate for all brands. "Just because it's driving traffic to women's magazines does not mean that it will magically drive that kind of traffic to every business's content," Mizz Information blogger Maggie McGary writes.

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Adweek · Mizz Information blog

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