McDonald's new China campaign shines spotlight on safety

02/28/2012 | Wall Street Journal, The

McDonald's will launch a new ad campaign in China this summer that's focused on food quality as part of a push to win share from Yum! Brands' KFC. Commercials touting fresh beef, poultry and produce are aimed at appealing to consumers increasingly concerned about food safety.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Store Operations
BevMo!
Concord, California
Financial Auditor II
BJ's Wholesale Club
Westborough, Massachusetts
Area Director - Specialty Retail, Multi-unit
The Container Store
Chicago, Illinois
Manager Stores & Systems Planning-137194-
Gap Headquarters
SAN FRANCISCO, California
Director of Fuel Programs
The Exchange
AAFES HQ, Dallas, Texas