Social media is a must-have, event marketers say

02/28/2012 | MarketingProfs

More than three-quarters of event marketers say they use social media to promote events, and another 14% say they plan to launch social campaigns in the next year, according to a Constant Contact survey. About 90% of marketers who use social tools say Facebook is their platform of choice, while two-thirds use Twitter and about half use LinkedIn.

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