Unilever taps Nielsen for online-campaign metrics

02/28/2012 | Research magazine online

Unilever has signed up for Nielsen's online-campaign monitoring service and will receive the rating company's metrics for all its U.S. digital campaigns over the next year. The service will give Unilever access to metrics for reach, frequency and gross rating points, allowing the company to develop consistent measurement and return on investment strategies for its full portfolio of 40 U.S. brands, says media-investment chief Jennifer Gardner.

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