Why e-mail beats social for SMBs

02/28/2012 | SmallBizTechnology.com

Small businesses shouldn't neglect e-mail outreach, writes Ramon Ray. An e-mail is often more attention-grabbing than a tweet or Facebook message, and is less likely to get lost amid other social chatter, Ray argues. "While social media has [its] place for engaging [an] audience socially, email still is the most effective tool for direct communication with an audience of one or thousands," he writes.

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