Why smart bosses hire weirdos

02/28/2012 | New York Times (tiered subscription model), The

To build a creative, thriving company, it's essential to hire outside your comfort zone, says Susan Credle, chief creative officer of Leo Burnett USA. Seek out curious, interesting people with compelling life stories, and don't be afraid to hire the "crazy ones" from time to time. "One of the common mistakes of hiring is that people just want to hire people they're comfortable with," she explains. "I often come to the defense of difficult people."

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New York Times (tiered subscription model), The

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