Brands should consider establishing a presence on Myspace, Bryan Boettger writes. It's important to have some fun and not appear too tentative or boring in your profile or your updates, and having a keen grasp of music will help your profile stand out, Boettger writes. "If you don't know music that well, get the help of someone who does. ... The right music nerd will help you show some style, represent your brand correctly and make your page approachable while also unique," he writes.
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