HP becomes first company with 1 million LinkedIn followers

02/28/2013 | MediaPost Communications · Mashable

Hewlett-Packard has become the first company to reach 1 million followers on LinkedIn, the social network announced Thursday. HP boosted its numbers by positioning CEO Meg Whitman as a thought leader and by using LinkedIn Follow ads, according to LinkedIn Vice President of Marketing Nick Besbeas. The company says that a quarter of LinkedIn's 200 million users are connected with someone who follows HP.

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MediaPost Communications · Mashable

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