Office Depot targets mobile users' tasks not conversions

02/28/2013 | MobileCommerceDaily.com

Mobile is more of a task-completion platform than a way of generating conversions for Office Depot, Stephanie Pike, the retailer's vice president of e-commerce, said at eTail West. Pike said her company tries to identify the different ways that mobile owners use their devices and then meet those needs while also measuring how the sales force uses the tablets they're issued.

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