Shopping experience helps build customer loyalty

02/28/2013 | ConfectioneryNews.com (France)

Confectioners can boost customer loyalty by creating fun retail experiences, said speakers at NCA's State of the Industry conference. Seasonal displays must be "show stoppers," said Harris Teeter president Fred Morganthall, and Nielsen senior vice president Todd Hale said confectioners should aim to create experiences like those at Nike and Apple stores.

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ConfectioneryNews.com (France)

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