Social media, sharable moments key for millenial marketing

02/28/2013 | ConfectioneryNews.com (France)

While consumers in the millenial generation consume less candy than previous generations, opportunities are plentiful to woo them with transparency and interactive experiences, said Seth Mattison of BridgeWorks. "Information is key to influence," he told attendees at NCA's State of the Industry conference.

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ConfectioneryNews.com (France)

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